Story · Health Tech · Products

Poppi Founders Launch a Hydration Brand to Rival Giants Like Gatorade

1 outlet · first reported by Athletech News on

The Ellsworths’ self-funded hydration brand targets everyday consumers and squares them off against Gatorade-owned PepsiCo, the company they sold Poppi to last year Allison and Stephen Ellsworth pulled off what Big Soda couldn’t — adding prebiotics and making soda something people feel better about… (Athletech News)

Coverage, in order

  1. Athletech News obscure
    Poppi Founders Launch a Hydration Brand to Rival Giants Like Gatorade

    The Ellsworths’ self-funded hydration brand targets everyday consumers and squares them off against Gatorade-owned PepsiCo, the company they sold Poppi to last year Allison and Stephen Ellsworth pulled off what Big Soda couldn’t — adding prebiotics and making soda something people feel better about…

Alivewire groups outlets reporting the same story. Each headline links to the outlet that wrote it; nothing is republished here.