What's the healthiest own-brand cereal? As Which? survey reveals expensive branded cereals have more sugar and less fibre than unbranded alternatives, our experts reveal the best supermarket swaps

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1. 9h ago
   
   Daily Mail Health UK mainstream

   What's the healthiest own-brand cereal? As Which? survey reveals expensive branded cereals have more sugar and less fibre than unbranded alternatives, our experts reveal the best supermarket swaps

   They may have better name recognition, but research has shown expensive breakfast cereals are often less healthy than supermarkets' own-brand labels.

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